Products
milk_shake® creative permanent colour
GET INSPIRED BY NATURE
new advanced formulation of milk_shake® creative permanent color contains the innovative amino acid complex*: *: a conscious choice to ensure a high quality product and its effective performance on hair, without any compromise
conditioning, cosmetic and protective base to preserve hair integrity, it conditions the stem, protects skin and hair during the colour process
high quality pigments, high purity, stable, concentrated for excellent results: they ensure intensity and beauty of highlights, they guarantee a perfect coverage of grey hair
creative colour and limitless combinations for infinite results
the colour is formulated with the new concept of molar balancing which allow the achievement of more vibrant colours and more intense highlights. Molar balancing avoids the undesired reactions between pigments by preventing the unwanted formation of molecules, thus increasing colour duration.
SLES free formula without the SLES surfactant, studied for a more delicate washing phase
protective UV filter * paraben free formula * pleasant honey fragrance.
High performing products with naturally healing ingredients.
Did you know most professional brands don't make their own products?
At Loma, we source, formulate, manufacture, and fill all of our own products. We investigate our ingredients and raw materials to ensure there are no traces of harmful materials – we don’t take for granted the claims we make. Our founder and cosmetic chemist, David Hanen, personally guarantees the quality of the raw materials he uses, promising “we only buy from the finest raw material manufacturers in the world.”